The three-day professional event was designed to knowledge sharing that is the key activity of the World Association. The participants described their country's energy and climate policy as well as the main nuclear communication objectives and the results of the given country.
The experts agreed that responsibility and transparency are the two key words in the communication in this sector. "Nuclear communication is expected to be credible, professional, and regular. The extremely high social acceptance of Paks Nuclear Power Plant shows, that we have achieved this "- said Istvan Hamvas, CEO of MVM Paks Nuclear Power Plant at the opening of the event.
Dr. Antal Kovacs, Director of Communication, MVM Paks NPP ,drew attention to the importance of personal relations: "For the establishment of trust not only the selection of appropriate messages and channels, but also the creation of direct relation with our target groups is important. That is why Visitor Centre and Museum of Nuclear Energy that is unique in several respects, are the two most important means in Paks. As we experience, due to the information obtained here, the proportion of nuclear energy supporters becomes very high after the visits.
The key objective of this workshop-type conference was to analyse solutions existing in practice. Participants could get acquainted with a number of good practices (best practices). In addition to the possibilities for the communication development of employees and suppliers, it was also discussed, how corporate management can be better involved in this dialogue. Social responsibility of nuclear companies was an important subject of external communication area, and expansion also got an emphasis.
Specific area within external communication is direct communication with the population that includes the operation of visitor centres, where anyone can get first-hand information about peaceful uses of nuclear energy for power generation, about the environmental and social background, or can even get an insight into the facility as well, like in the case of Paks (the latter option however is not provided by all nuclear power plants).
The workshop participants visited Paks Information and Visitor Centre that receives more than thirty thousand visitors each year, and also visited Museum of Nuclear Energy that is a real novelty due to its uniqueness even for professionals.
The London-based World Association of Nuclear Operators (WANO) have regularly examined the safety of nuclear facilities in the world since 1989, with the intention to maximize the reliability and safe operation of nuclear power plants by sharing recommendations, background information, methods and expertise. The objective of this non-profit organization is to continuously improve nuclear safety, by sharing experiences. More than 540 nuclear reactors are operated all over the world by 130 WANO members.
WANO have carried out regular reviews and have made recommendations in Paks Nuclear Power Plant since 1992. Within the partner reviewing program, the member power stations get the potential to compare their own activity with the best international experiences during a thorough and objective investigation conducted by an independent group of international experts. During the 2012 partner review deficiencies endangering safe operation were no found by the experts of the group. Few years after the review there is a follow-up review in all cases, during which the effect of previous comments is monitored. This follow-up review took place in February 2014 in Paks Nuclear Power Plant.